A Useful Guide to Understanding Return on Investment

Author: Richard Polom
ISBN: 978-1-909025-19-6

Organisations have always needed to be able to explain and justify decisions to use scarce resources. ROI has become the shorthand for making a better investment decision:

Return on Investment (ROI)

This Useful Guide looks at:

  • Why ROI is a popular way of talking about the allocation of resources
  • How ROI can be calculated,
  • What the answer means
  • How it can be used to make better decisions

  • This Guide will explain:

  • What is Return On Investment and why does it matter
  • When you should use it
  • How to calculate simple ROI cases, and be aware of variations
  • The best way to use the results in your presentations and arguments
  • Problems using ROI and potential solutions

  • Topics will include:

  • The sources of information to use when working out ROI
  • The ROI measure alongside other decision-making methods such as Net Present Value (NPV), Internal Rate of Return (IRR) and Payback
  • Using ROI in business case presentations
  • Social Return On Investment - for voluntary and charitable organisations
  • Risk and uncertainty

  • The Useful Guide will also have:

  • Checklists for deciding when and how to use ROI
  • Exercises in calculation at each relevant stage
  • Templates and worked examples for ROI presentation


  • About the Author

    Richard Polom has been a Finance Business Partner, Programme Director and SRO in major projects and programmes, and has special expertise in developing business cases and proposals, complex supplier and collaboration contracts, and business solutions for IT and education services. As a member of executive teams, Richard was responsible for budgetary performance and for reviewing and authorising many projects and programmes.

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    A Useful Guide to Understanding Return on Investment (ROI)

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