A Useful Guide to SWOT Analysis

Author: Alan Sarsby
ISBN: 978-1-906460-89-1


SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a popular 4-box strategy analysis and development model.

SWOT can be applied to a wide range of circumstances, including commercial, voluntary, departmental and individual projects. When used correctly, SWOT helps you to create a worthwhile strategy. It is probably one of the most widely used strategy development tools and often an important element of business studies in further education.

What the Useful Guide includes:

  • The advantages and disadvantages of SWOT
  • The SWOT framework and how to interpret and apply the four quadrants
  • Explanations of SWOT terminology
  • The importance of context and why generic SWOTs don't work
  • Where to look for supporting information to create a SWOT analysis
  • How to create strategic responses to the issues and factors
  • An introduction to the four generic types of strategic response
  • A surrounding method, or project plan, for SWOT development
  • Case studies and supporting examples
  • Alternative drawings and names

  • Upon completion you will be able to:

  • Carry out a SWOT analysis that is robust and relevant
  • Use it to guide your strategic decisions
  • Avoid the pitfalls of misusing the SWOT tool

  • About the Author

    Alan Sarsby has enjoyed over forty years in many different careers; including electronic engineering, IT, strategy, customer support, and project leadership.

    He has developed and implemented novel approaches to enterprise design and change leadership.

    Alan has extensive experience of working with multidisciplinary and geographically dispersed teams. For more information on team building and team development, click here.

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