A Useful Guide to Social Media

Author: Stephen Harris
ISBN: 978-1-909025-07-3


This guide is ideally suited for those of you who have either just started or are already using some aspects of social media to market their business. It will ensure you have a solid understanding of social media, why you should use it and how to get the maximum benefit for your business from the different platforms.

What the Useful Guide includes:

  • Social media marketing trends and where we are heading
  • How to build your social media marketing strategy and understand what good looks like
  • How to benchmark 'listening' and engaging with customers
  • How to target and attract potential customers
  • Learn how to use Blogging
  • Learn how to use Facebook
  • Learn how to use LinkedIn
  • Learn how to use YouTube
  • Learn how to use Pinterest
  • Learn how to use Google +
  • Learn how to use Twitter
  • How to select the appropriate platforms
  • How to integrate your social media campaign for maximum effect

  • Upon completion you will be able to:

  • Have a good understanding of the main social media platforms.
  • Identify the most suitable platforms for your organisation to achieve its goals.
  • Actively apply social media best practices and 'etiquette' across different platforms.
  • Understand how to measure your success in using social media platforms.

  • About the Author

    Stephen Harris is in constant demand by organisations around the world, and has trained thousands of marketing and sales people on Social Media Marketing and how to close sales. His experience is in using social media, analytics and conversion optimisation, to generate qualified sales leads and convert them into sales. For further information on Social Media, please contact www.mediaheads.co.uk or telephone + 44 (0)3333 447755, and for more information on sales training, contact www.salescalldoctor.com or telephone + 44 (0)845 5000 550.

    Purchase Options:

    Digital Download

    A Useful Guide to Social Media

    Price: £9.95 + vat

    Unlike print books, digital books are subject to VAT.

    Library Subscription:

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