A Useful Guide to Personal Branding

Author: Carole Railton
ISBN: 978-1-906460-17-4

Overview

If you want to learn about how to build your reputation and create your personal brand this is the Useful Guide for you.

All organisations rely on what their people do and say and how they behave day in and day out.

Personal branding is a method of self-help, improvement and personal promotion for both self-employed and employees and is used to promote you as an individual.

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What the Useful Guide includes:

  • clarity on what personal branding really is and why it is important
  • exercises to help you establish where you are now
  • a perspective to help you understand your market and your competition
  • how you acquire, develop and promote your personal brand and become distinctive
  • access to a downloadable toolkit with exercises to help you along the way
  • access to an online questionnaire which you can use to gain valuable feedback from your colleagues regarding their perception of your personal brand.


  • Upon completion you will be able to:

  • measure the changes in perception of your brand as a result of your progression through the exercises in the Useful Guide
  • develop your personal brand to help you achieve what you want.


  • Related Link: The Business Coaching Foundation


    About the Author

    Carole Railton has extensive worldwide business experience and runs a global organisation, Life After Branding, which is dedicated to working with companies in the fast lane or heading that way.

    Purchase Options:

    Digital Download

    A Useful Guide to Personal Branding

    Price: £9.95 + vat

    Unlike print books, digital books are subject to VAT.



    Library Subscription:

    All Useful Guides are also available via an annual unlimited user licence in the form of a Useful Guide Library subscription. This allows you to make the Useful Guides available to all of your employees as part of their training and development resources.

    There are currently over 75 Useful Guides available to choose from, covering a variety of different topics and issues including personal development, management and leadership skills, communication, health & well-being and productivity to name just a few.

    Your unique Useful Guide Library will be a dedicated portal accessed by secure username and password login, and a download tracker for monitoring the number of Guides downloaded since the start of your subscription. Library and download tracker setup is included in the cost of the subscription.

    Annual subscription prices are currently:

  • Bronze: £995 + vat (10 Guides)

  • Silver: £1,595 + vat (25 Guides)

  • Gold: £1,995 + vat (40 Guides)

  • Platinum: £2,995 + vat (all Guides plus new releases)

  • Please contact us if you would like more information regarding a Useful Guide Library.