A Useful Guide to NLP in Business

Author: Michael Beale
ISBN: 978-1-909025-23-3


This guide is for managers and professionals who want to develop their business and improve their lives.

Many people have used the NLP approaches in this guide to help them improve how they have communicated both with others and with themselves, which in turn enabled them to kick-start their careers, overcome significant challenges, start businesses and improve the quality of their lives.

Not only have they achieved better results, received promotions, changed job and career or started new divisions and businesses, but they have also become much more satisfied and fulfilled in the process. It's led many to significantly increase their personal freedom.

Developing NLP skills is like taking part in an adventure. It's about being able to explore life to the full. It can sometimes be scary and sometimes involves hard work. It requires a certain amount of ambition, courage, openness and discipline. However, the joy and potential success that can result from it make the exploration well worth the investment.

What the Useful Guide includes:

1. The Adventure Starts

Developing NLP skills is like taking part in an adventure. It's about being able to explore business and life to the full.

2. A Plan - Map, Structure and Discipline

To succeed on an ongoing basis, we need at least a simple plan, and the structure and discipline to carry it out.

3. Aspects of Business

In this section we look at four top level aspects of business: Leadership; Management; Action; and Review.

4. Career

What's really important in leading our careers?

5. Going Solo - Running your own Business

Developing a plan to start your own business is a worthwhile activity whether you choose to start one or not.

6. Bringing NLP and Business Together

NLP and business are natural bedfellows.

7. NLP Definitions and Descriptions

These definitions provide a good introduction to many of the NLP concepts we use.

8. NLP Foundation - a Coaching Framework

Our NLP model which builds on the GROW coaching model, and makes it more effective.

9. NLP Foundation - Additional Resources

Additional approaches that have proved useful.

10. Further Reading, Listening and Watching

Resources that have helped both coaches and clients the most.

About the Author

Michael Beale is one of the UK's foremost NLP practitioners and trainers and has over 20 years of business experience working with companies like BT, 3M and B&Q. He has unique experience in teaching hypnosis to business people.

He is the also the author of:

  • A Useful Guide to Hypnosis
  • A Useful Guide to NLP for Coaches
  • Coaching Programme Essentials

  • and co-author of:

  • A Useful Guide to Networking
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