A Useful Guide to Handling the Press and Media

Authors: Rachel Sloane
ISBN: 978-1-909025-12-7


Business owners, managers and anyone who wants to enhance their chances of attaining positive free publicity for themselves, their organisation or business - or who may find themselves having to deal with the press and media in challenging times.

In today's world of social media and extensive news coverage, the effects of negative publicity can be extremely damaging for a company. As a result, managers of virtually any sized organisation, but particularly medium to large ones, need to understand how to deal with and handle the media. It is for this reason that certain management training courses will contain an element of media training for senior managers, directors and company spokespeople.

Aims and Objectives:

After completing the course students will have:

  • Gained an understanding of how the press and media work and the stories that will interest them
  • Have increased awareness of the opportunities for publicity in the press and on TV, radio and on-line
  • Be able to identify what makes a good PR opportunity
  • Be able to plan a press and media campaign to promote an event, new service, product etc.
  • Know how to approach the press and media to ensure the maximum possibility of good coverage
  • Understand the pitfalls and possibilities of speaking with journalists
  • Be able to plan for a press or media interview
  • Know how to plan for, and react to, negative publicity

  • About the Author

    Rachel Sloane is an award-winning broadcaster who has worked as a producer and presenter in both commercial radio and BBC local radio, and writes features and reviews for magazines, newspapers and websites.

    A qualified trainer (City and Guilds 730 - Further Education Teacher's Certificate), she has over thirty five years' experience of training adults through lively, challenging but enjoyable workshops where attendees learn how to get their message across, get the chance to practise their interview skills, and receive feedback.

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