A Useful Guide to Cash Flow

Author: Richard Polom
ISBN: 978-1-909025-10-3


A simple fact - more businesses fail for lack of cash flow than for lack of profit. This underlines the crucial importance of knowing where your cash is coming from, and where it is going to.

You may have heard the expression "cash is king". This is often used when talking about investment strategies and financial plans - meaning that having cash when others do not, puts you in a great negotiating position.

It is, however, a double-edged sword, as holding cash has advantages and disadvantages. The most important thing in cash flow management is to ensure you have enough cash and no more than is necessary:

  • at the right time
  • from the right sources
  • to do the things you need to do now and in the future

  • This guide looks at why cash and cash flow is important, how to measure and manage it and where to look for good practice and good advice on cash flow management.

    Upon completion you will be able to:

  • Explain the difference between cash and cash flow, how they are measured, reported and managed.
  • Make better decisions about the use of cash, and be able to identify ways of obtaining and improving cash flow for the benefit of your organisation.
  • Be aware of the real dangers of badly managed cash flow, and what the consequences might be - and how to act if this happens.

  • The Useful Guide will therefore:

  • Describe the key influences on cash and cash flow, in terms of management and financial accounting.
  • Provide examples to illustrate the way information is collected, accounted for, and presented for decision-making.
  • Show you how to read cash flow statements, plans and budgets.
  • Offer some short exercises to test understanding.
  • Give you links to professional cash flow management practice and techniques.

  • About the Author

    Richard Polom is an Interim Manager and Consultant with special expertise in:

  • Negotiating internal and external business arrangements, commercial agreements and contracts
  • Leading pricing and investment case analysis, business case preparation and procurement operations
  • Functional or programme leadership, team management and team development skills.
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    A Useful Guide to Cash Flow

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