A Useful Guide to Business Cases

Author: Richard Polom
ISBN: 978-1-906460-48-8


The business case is often seen as something of a challenge, a hurdle to be overcome, a test to be passed.

This is seriously missing the point.

Whatever organisation you work in - whether as a sole trader dealing with your bank manager or a corporate manager making an investment presentation - the business case can become your essential means of developing, communicating and implementing some important aspect of organisation strategy and decision-making. To read about the importance of building a business case with regards to coaching, click here.

For major projects creating a business case is an opportunity to test how well your organisation's aspirations and capabilities can be turned into a sustainable, shared plan for future action. For smaller decisions it sets a standard for good quality decision-making and the proper use of scarce resources.

So whether you are in the public or private sector, responsible for the stationery budget, the recruitment plan, or investment in a new IT system, A Useful Guide to Business Cases will help you with presenting, securing and making good business decisions.

We give you the tools and techniques you need for organising the business case, presenting it and making sure it gets the results you need.

This Useful Guide is an ebook for immediate download and is a 102 page pdf file.

Upon completion you will be able to:

  • Understand the reasons why a business case is needed in different circumstances and how to recognise and use the different areas of a business case
  • Quickly assess what kind of response is needed to a requirement to prepare a business case in a variety of different situations
  • Feel more confident in approaching decision-makers and experts when leading or contributing to business case preparation
  • Know where to look for more detailed support in preparing complex business cases.

  • What the Useful Guide includes:

  • What is a business case and what is it for
  • How to structure and prepare the business case to tell an effective story, reinforced by financial evaluation techniques
  • How Business Cases relate to other processes and functions, for example:

  •     - Project management techniques (especially PRINCE2®)
        - Corporate financial planning and reporting
        - Business strategy
        - Risk Management

  • Essential Business Case skills and practical points to remember
  • Worked examples of business cases and business case elements
  • How to make sure it has the right impact with the right people:

  •     - Presentation and layout
        - Evidence and argument
        - Different methods of presentation

    About the Author

    Richard Polom is an Interim Manager and Consultant with special expertise in:

  • Negotiating internal and external business arrangements, commercial agreements and contracts
  • Leading pricing and investment case analysis, business case preparation and procurement operations
  • Functional or programme leadership, team management and team development skills
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    A Useful Guide to Business Cases

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